Ford announced their new Ford Fiesta campaign at a tweet-up during Social Media Week Miami. Before the tweet-up, Ford was the sponsor for a panel titled “The Evolution of Hispanic Marketing.”
Panelists were:
- Fernando Rodríguez, Director, Hispanic Communications at Ford Motor Company
- Cristina Durana Rua, Account Supervisor, Hispanic Communications at Ford Motor Company
- Juan Rotulo, Digital Editor at PeopleEnEspañol.com
- Gustavo Razetti, EVP Managing Director at Lapiz
Liz Elser, executive of Ford made the announcement for the Ford Fiesta Movement:
It was great to see how a global brand reaches out to local influences in the community for their campaigns.
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