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This past weekend I attended The AHAA: Association of Hispanic Advertising Conference at the Eden Roc Hotel in Miami Beach. This conference brought together various marketing and advertising agencies as well as huge companies such as Facebook, Fox Hispanic Media, and Kellogg’s.
Going to this event really opened my eyes up to the digital world and how companies are trying to target various segments, mostly millennials. I also learned the importance of having your own platform to make a name for yourself and really differentiate yourself from everyone else. I was very fortunate to be able to meet top executives and CEO’s of the huge brands.